Entrepreneur · Athlete · Philanthropist · Investor
I invite you to know my story: a life of resilience, achievements, and unwavering commitment to Mexico.
I currently focus on investing in high-impact technology projects.
Know My StoryA life of resilience and achievements
I am Armando Prida Noriega, a multifaceted Mexican entrepreneur. Throughout my life, I have channeled my entrepreneurial spirit, my passion for extreme sports, and my commitment to society to create a positive impact.
As a recovering addict, I have transformed my most difficult experiences into life lessons that I now share with thousands of young people. My journey includes innovations in video games, iconic construction projects, and unique sporting feats.
Entrepreneur
Athlete
Philanthropist
Investor
My battle against addiction and my commitment to youth
I am a recovering addict, and I am not ashamed to say it. That experience transformed me and gave me a greater purpose. Now I share my story with young people in schools across Mexico.
I founded Fundación Sentido, a non-profit organization in Puebla dedicated to preventing addictions in children and youth, and fostering their social and emotional integration.
Thousands
Youth impacted
10+
Years of social work
Puebla
Main headquarters
∞
Ongoing commitment
My footprint in Mexico's mobile video game industry
I was the founder and investor of TokyoPlay, a successful mobile video game development studio I created in 2015 in Puebla, Mexico. Although the studio closed its doors, the legacy we left is undeniable: we put Puebla on the global video game map and proved that from Mexico, you can compete with the best in the world.
"TokyoPlay was more than a company: it was a movement. We created jobs for Mexican talent, collaborated with world-class influencers like Juanpa Zurita, and proved that Latin creativity can conquer millions of screens around the world. That legacy remains."
An exciting adventure game where players controlled Juanpa Zurita on skydiving missions to rescue his dog Puca from aliens.
An addictive 3D matching puzzle featuring adorable kleptomaniac cats, developed in collaboration with Hyperbeard Games.
A 3D puzzle where you rotated towers to explode colored blocks, featuring vibrant characters and worlds.
A runner platformer where you controlled a stampede of animals escaping from a zoo.
8
Years of innovation
5+
Games launched
Millions
Downloads
Puebla
On the global map
Creating icons in Puebla
One of the largest observation wheels in the world. Seeing this iconic symbol of Puebla attract thousands of visitors every year fills me with pride.
Through AyPP Constructores, I demonstrated that it is possible to combine innovation, sustainability, and community benefit. Every project aims to improve the lives of Puebla's residents.
Job Creation
Boosting the local economy
Tourism Boost
Attracting visitors
Infrastructure
Sustainable urban improvement
I am passionate about extreme sports. Every physical challenge reminds me that limits are meant to be broken.
2,000+ Jumps
Including a jump from Pico de Orizaba
Ironman
Multiple completed competitions
I have completed multiple Ironmans and triathlons. Each competition teaches me that discipline and endurance can take you further than you can imagine.
I am one of the best backgammon players in Mexico. I participate in international tournaments where strategy and concentration are key.
My love for adrenaline has led me to make more than 2,000 skydives. Each jump is a lesson in trust and freedom.
I made a unique and historic jump from Pico de Orizaba, a feat no one else has replicated. It was one of the most intense moments of my life.
"My adventures are not just personal achievements. I want to inspire others to push their limits and embrace an active and courageous lifestyle.
Moments, achievements and adventures of Armando Prida Noriega — Mexican entrepreneur, athlete and philanthropist.
28
Photos
9
Videos
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Race results, events, news and updates from my life
No es fácil. No soy creador de contenido, no soy influencer, ni sé editar videos. Pero si un video mío puede hacer que un chavo no pruebe las drogas o que otro se atreva a pedir ayuda... entonces vale la pena cada segundo frente a la cámara.
Read moreLe entré a mi primer Hyrox en Puebla, modalidad dobles, sin saber bien dónde me estaba metiendo. Salí 1 hora 15 minutos después, en el top 10 de mi categoría, hecho polvo, con una sonrisa enorme y muchas ganas de la siguiente. Aquí les cuento las 8 estaciones, lo que aprendí y por qué le sigo a estas locuras.
Read moreHice mi primer triatlón y, ya en la meta, me topé con un cuate disfrazado de Iron Man. Nos tomamos la foto. Hecho polvo. Sin aliento. Pero con una sonrisa que todavía me recuerda por qué vale la pena meterse en cosas grandes.
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Les quiero contar sobre una de las experiencias más intensas de mi vida: junto a Brandon Mikesell, nos lanzamos en wingsuit desde los 5,636 metros del Pico de Orizaba. El volcán más alto de México fue nuestro trampolín hacia una hazaña que nunca voy a olvidar.
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